Growth Engineering Playbook · Wave 4
Which channel gets the credit? It depends on the model.
Attribution is a choice, not a truth. This rebuilds each conversion's channel journey for the fictional Northstar Outfitters store and scores it five ways — first-click, last-click, linear, position-based, and time-decay. The same revenue, redistributed: last-click flatters the closer, first-click flatters the introducer. Watch the credit move, measure the last-click bias channel by channel, and open any journey to see exactly how each model splits it. Deterministic, client-side — the model is a decision you should make on purpose, not an invisible default.
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Credited Revenue by Channel × Model
The same €— in conversions, allocated five ways. Watch a channel's credit swing across the row.
Channel Share — Last-click
How the primary model splits total credit across channels.
Last-Click Bias
Share under last-click minus first-click. Right (red) = a closer last-click over-credits; left (green) = an introducer it under-credits.
Journey Explorer
Pick a conversion and see how every model splits its value across the touches.