Growth Engineering Playbook · Wave 3
Turn a pile of pages into a topical-authority graph
Internal linking is how a site builds topical authority and passes equity between pages — not an afterthought "related posts" widget. This maps a sample content set for the fictional Northstar Outfitters site into topic clusters, finds the gaps that quietly cap rankings — orphan pages with no inbound links, pillars their own cluster barely links to, and highly-related pages that were never connected — and recommends specific internal links (from → to) with a reason and a keyword-overlap strength. Similarity is inspectable overlap, not a black-box embedding. Deterministic, client-side; the corpus is a bundled fixture.
Topic Clusters
Each cluster's pillar, size, and health. Click to focus the suggestions below.
Orphan Pages
Indexable pages with zero inbound internal links — and where to link them from.
Link Suggestions
Specific internal links to add, ranked by priority then keyword-overlap strength. Click a row for the page.
Page Detail
The selected page's cluster, current links, and the links to add.