Growth Engineering Playbook · Wave 3
The crawl before the content
Great content and clean schema don't rank if crawlers can't reach or index the page. This audits a sample crawl of the fictional Northstar Outfitters site the way a crawler's report would — broken internal links, redirect chains, missing and duplicate titles, canonical mistakes, a noindex on a money page, orphan pages, thin content, and missing structured data. It scores site health and prioritises by severity, because the expert move isn't listing every nit — it's fixing what actually blocks ranking first. Deterministic, client-side; the crawl is a bundled fixture.
Issues by Category
Worst first (severity × count). Click a category to filter the crawl below.
Prioritised Fixes
The highest-impact issues to fix first — the crawl budget you're wasting.
Crawl
Every URL, its status, indexability, inbound links, and issue count. Click a row for detail.
Page Detail
The selected URL's metadata and every issue found on it, with the fix.