Growth Engineering Playbook · Wave 3

Generate structured data — and catch what plugins get wrong

Structured data (JSON-LD) tells search and AI answer engines exactly what a page is — Product, Article, FAQ, Breadcrumb, Organization. But it only earns rich results if it's complete and valid. This generates clean JSON-LD from the fictional Northstar Outfitters catalog and lints it against required and recommended fields, formats, and rich-result rules. Switch a Product to the messy catalog and watch it catch the things a feed plugin quietly ships: a price with a currency symbol, “in stock” instead of the schema.org URL, a missing GTIN, HTML in a description. Deterministic, client-side — copy the output straight to your page.