Growth Engineering Playbook
Who actually gets paid?Flagship
An affiliate tracking simulator. It replays invented clicks, cookies, and orders for the Northstar Outfitters store, then shows how attribution windows, dedup rules, cookie loss, and validation change who gets credited — and how much commission that costs or saves. Deterministic, client-side, no network calls.
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Journey Timeline
Representative visitor journeys from click to conversion, with the attribution verdict.
Validation Queue
Every conversion, grouped by what the current rules decide.
Deduplication
Orders where more than one channel claims the sale. The winner depends on the selected rule.
Fraud Patterns
Per-publisher click behavior. Suspicious patterns are flagged for review, never auto-approved.
Business Impact
What the current scenario costs (tracking loss) and saves (validation and dedup).