Growth Engineering Playbook

Your tracking is lying to you

Drop in a campaign CSV export and get a UTM hygiene audit plus a profit-based decision-metrics view — not ROAS worship. It shows where broken tags fragment your channels and where a healthy ROAS hides an unprofitable campaign. Runs entirely in your browser.

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Drop a campaign CSV here, or click to choose a file Compare to clean baseline

Diagnosis

Plain-English findings, worst first.

UTM Hygiene Audit

What's wrong with the tracking before you trust any metric.

Decision Metrics

ROAS is revenue ÷ spend. POAS is gross margin ÷ spend — the number that actually says whether a channel pays for itself. Below 1.0× POAS loses money.

ROAS POAS (≥ 1.0× profitable) POAS below breakeven │ = 1.0× breakeven